Marketing: A Primer for Business Executives Giri Dua

ISBN: 9780982843437

Published: July 1st 2011

Paperback

128 pages


Description

Marketing: A Primer for Business Executives  by  Giri Dua

Marketing: A Primer for Business Executives by Giri Dua
July 1st 2011 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 128 pages | ISBN: 9780982843437 | 8.39 Mb

This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organization. This book contains twelve chapters to help the executive succeed better by understanding theMoreThis book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organization. This book contains twelve chapters to help the executive succeed better by understanding the main concepts of marketing.



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